Philly's Phinest

Obviously at the moment the Phinest would be those hard-hitting Phillies. Aside from this, my (try to follow the social chain here...) fiancee's best friend's sister, who is from here and married a guy in Northern Ireland, has opened Philly's Phinest sandwich shop in Omagh, Northern Ireland.

I'll try to get more info on what they serve and what they're doing for rolls and meat in future. Never been to that corner of the world, no idea what the roll situation is.